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Jodi Day

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HEART ROASTERS

 

Heart Roasters is a specialty coffee roasting company in Portland Oregon aiming to bring people an exceptional coffee experience.

Through research, competitive analysis, interviews, quantitative data analysis, and observing people use the previous site, I redesigned and devloped the website

 
Problem:  Customers were having a hard time finding the cafe location information on the website   Solution : Put the location information in a prominent position on the homepage

Problem: Customers were having a hard time finding the cafe location information on the website

Solution: Put the location information in a prominent position on the homepage

The Product Page : Keeping it simple by putting the most important information near the top.

The Product Page: Keeping it simple by putting the most important information near the top.

Problem:  The staff had to exchange multiple emails with potential wholesale accounts before working together. This process took too much time.   Solution : A Wholesale contact form provides all essential information for Heart to make a decision on the potential wholesale account.

Problem: The staff had to exchange multiple emails with potential wholesale accounts before working together. This process took too much time.

Solution: A Wholesale contact form provides all essential information for Heart to make a decision on the potential wholesale account.

 
 

Not only improving the user experience of the customer facing site, I also needed to tackle the admin process. The old system was complicated and required many steps in order to make updates. The biggest frustration management had, was the many-step process to add a product to the shop. This was a tasks performed many times a week.

 
 
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heartroasters.com

+1 808 388 2276