HEART ROASTERS
Heart Roasters is a specialty coffee roasting company in Portland Oregon aiming to bring people an exceptional coffee experience.
Through research, competitive analysis, interviews, quantitative data analysis, and observing people use the previous site, I redesigned and devloped the website
Problem: Customers were having a hard time finding the cafe location information on the website
Solution: Put the location information in a prominent position on the homepage
The Product Page: Keeping it simple by putting the most important information near the top.
Problem: The staff had to exchange multiple emails with potential wholesale accounts before working together. This process took too much time.
Solution: A Wholesale contact form provides all essential information for Heart to make a decision on the potential wholesale account.
Not only improving the user experience of the customer facing site, I also needed to tackle the admin process. The old system was complicated and required many steps in order to make updates. The biggest frustration management had, was the many-step process to add a product to the shop. This was a tasks performed many times a week.
